Since our inception in 2001, we have rewritten the global real estate market game plan on more than one occasion.
DIAKRIT was founded in Laholm, Sweden with the conviction that one of the biggest financial decisions in peoples’ lives can and should be made easier, be more informative and more engaging. DIAKRIT's launch of 3D floorplans towards the existing home resale market was a huge success and has become an industry standard throughout Scandinavia.
DIAKRIT opened a production office in Bangkok, Thailand.
DIAKRIT opened a production office in Beijing and continued its international expansion by entering Germany, Norway and Denmark.
DIAKRIT launched D-Furnish™, giving home searchers the opportunity to plan and furnish their future homes online.
DIAKRIT merged with their biggest rival, Matrix AB, and expanded its operations in Bangkok to include Customer Solutions, IT/R&D and Management. In 2008 the global real estate industry was impacted by the global financial crisis. Due to increased difficulty in selling real estate, there was a surge in demand for DIAKRIT's products and services. Thanks to the launch of Navigator™ and Configurator™, DIAKRIT helped revive an antiquated real estate industry with software that brings houses. apartments and office spaces to life before they are even built. Today, Navigator™ and Configurator™ are among the top selling real estate softwares globally.
In Scandinavia, the public was demanding a more informative and inspirational experience when searching for homes online. Based on that demand, DIAKRIT established a professional photography network in Sweden, offering HD photography and HD Video for the existing home resale market.
DIAKRIT continued to innovate and launched Photo Styling™, a solution that allows the online searcher to modify and redecorate any kitchen or bathroom based on actual HD photos of homes for sale.
As a part of DIAKRIT’s expansion plan, two major acquisitions were made which led to DIAKRIT becoming the leading digital real estate service provider in Scandinavia: the first was the acquisition of Wizzplan, a Danish professional photography and floor plan service firm, and the second was the acquisition of Fotoringen AS, Norway’s fastest-growing and most sought-after supplier of real estate photography and visualisation services.
DIAKRIT continued to expand the operational office in Bangkok by establishing an International Call Center and expanding its HR, Product Development and Marketing teams.
DIAKRIT started a new channel strategy and began partnering with leading property portals globally. DIAKRIT signed a strategic partnership with RentPath, parent company for ApartmentGuide.com and Rent.com, introducing high definition 2D floor plans, 3D floor plans and Furnish™ to the U.S. market.
This same year, new versions of Navigator™ and Furnish™ were released with patents pending on both.
DIAKRIT expanded and moved into a new office in Bangkok. Several strategic accounts were signed in the U.S., making DIAKRIT the leading provider of rich online content for the U.S. multifamily industry.
In January DIAKRIT launched D-Showroom™, a sophisticated solution specially designed to optimise the sales and marketing process of smaller new construction projects. Later that year DIAKRIT launched its new website to further strengthen its position as the global leader in digital real estate marketing. By November DIAKRIT successfully launched its VR-enabled 3D Panoramas that have become a complete game changer when it comes to creating ultra-realistic virtual content.
In February, News Corp Australia purchases the majority shareholding, which further supports DIAKRIT's continued global expansion. DIAKRIT enter the Australian real estate market and open new offices in Sydney, Brisbane and Melbourne where they also establish a network of photographers. In Scandinavia, a series of new product developments are launched including Photo Panorama™ VR.
DIAKRIT opens a new office in Adelaide and is now partnering with some of Australia’s leading real estate agencies across the four largest states. At the same time, new versions of Furnish™ and Navigator ™ are being launched. New photo editing styles are also introduced, giving agents the opportunity to present their listings in the best way possible. Towards the end of the year, DIAKRIT signs an agreement with Barfoot & Thompson, the largest privately owned agency in New Zealand, and establishes a new sales team and network of photographers.
DIAKRIT has grown rapidly since its humble beginnings back in 2001. Today the company employs 500 people globally and serves over 2,000 major real estate clients worldwide.
“Empowered with technological developments and digitisation we continue to expand into new markets with new innovations that will improve and simplify the overall digital real estate experience. We help our clients shorten their sales cycles and enhance the customers’ ability to imagine and realise the properties of their dreams from the comfort of their homes. We see the future and we believe in it, and we are convinced that the future looks even better than anyone can imagine.” – Fredrik Bergman, President & CEO