DIAKRIT Co-founder and Executive Director Dick Karlsson recently had the chance to be interviewed Melanie Hoole, Digital Specialist from Hoole.co.
The in-depth interview covered all things from DIAKRIT’s Swedish heritage and how the real estate market keeps evolving in Sweden, to how that differs to the real estate market in Australia and New Zealand. Acknowledging the big part digital is playing in the everyday life, Dick explains how the buying and selling process is changing to keep up.
“Providing a more immersive experience, both before and after a buyer views a property, helps them to spend more time getting acquainted with their potential purchase.”
The topic then shifts to the positive impact this has had for businesses who are ahead of the curve. Using a case study from DIAKRIT’s partner in New Zealand, Barfoot & Thompson, Dick reiterates the importance of interactive and engaging technology to produce data driven marketing.
“For agents, having more advanced digital platforms and experiences means buyers enquiring about a property are pre-qualified. Visitors at the open home are less likely to be time wasters and agents will have more time to focus on property buyers who are genuinely interested.”Go back