In one of our more recent posts, we explained how The Block’s Josh and Elyse house was being sold by Victorian agency hockingstuart and how they were utilising DIAKRIT’s Photo Panorama™ VR to attract buyers. This week hockingstuart auctioneer David Wood closed the sale of Josh and Elyse’s winning property at a record price of $3.067m on Sunday night’s finale of The Block. With thousands through to view the house at their Open for Inspection the week earlier and try out hockingstuart’s new VR cardboard glasses to virtually tour the home, the Elsternwick property also received huge numbers in online traffic leading up to the auction.
The property was listed on the hockingstuart website and the main leading property portals in Australia, as well as having an extensive online campaign across social media to support promotions over the 4 weeks. Utilising DIAKRIT’s property marketing solutions, the listing included Magazine Quality photos, a 3D Floorplan, Furnish™, Photo Styling – Kitchen and Photo Panorama™ VR.
Based on Photo Panorama™ VR users for 46a Regent Street Elsternwick.
Attracting buyers from all over the globe.
The campaign on a whole saw high levels on engagement on all fronts, with over 318,000 page views and close to 1000 enquiries (email, phone and SMS reveals) during the 4 weeks1. The property even attracted buyers from USA, New Zealand and Canada who viewed the listing and took a tour of the property through Photo Panorama™ VR2.
Congratulations again to Josh and Elyse for taking out The Block 2017 with the support of David Wood, Todd Newton, Sophie Laforest and the team at hockingstuart for taking this property to the next level and securing the highest price in the show.
Creating a life like OFI open 24/7
Photo Panorama™ VR allow buyers from all over the world to take a fully immersive tour of a property at any time of day through a simple URL link. Paired with Google VR cardboard, buyers are virtually transported into different areas of the property and gain a greater understanding of the layout and volume of reach room. With this advanced and life like technology, buyers can now prequalify houses from the comfort of their lounge room, share the Open for Inspection experience with family and friends, or relive the Open for Inspection at a later stage to confirm their original thoughts of the property. In case you missed Josh and Elyse’s winning home, take a tour for yourself and click here.
1Combined property portals reports for 46a Regent Street Elsternwick.
2DIAKRIT Photo Panorama™ VR analytic report October 2017.