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Celebrating Midsummer Down under!

Celebrating Midsummer Down under!

June 30, 2017

Staying true to our Swedish roots, on Friday 23rd of June our team in Sydney decided to join in on the celebrations of Midsummers day. The tradition, that pays tribute to welcoming the summer season and the long hours of sunlight in Sweden, typically involves gathering in the countryside to eat, drink and dance around a maypole (an erected wooden pole covered in flowers) all while wearing handmade flower crowns (known as “the krans”).

Although we weren’t able to participate in such activities, being almost 14,000km from our Swedish counterparts, we did happen to enjoy another more common Swedish tradition known as Fika. Fika is where everyone takes time out of their day for a coffee break accompanied by sweet goods, but this isn’t like a standard coffee break! Its where you take a moment out of your busy schedules and share quality time with family, friends or colleagues. We enjoyed sharing some Fika (coffee and cinnamon buns to be exact) with Shane Vincent, Stefanie Camilleri and Holly Ward from Belle Property – Randwick on Friday morning and hopefully have introduced them to a new Swedish tradition they can take back to rest of their team.

If you wish to find out more about our Swedish heritage and how it has led to our creative digital marketing tools we know today, please get in touch as we would love to Fika with you!

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